Preventing Abuse of Prescription Stimulants among Students
This presentation will showcase two University-based efforts designed to prevent the misuse and abuse of prescription stimulants (e.g., Adderall and Ritalin) - The Ohio State social norms campaign and the University of Texas at Austin's evidence-based, health communications campaign. It will review available resources for prescription drug abuse prevention (with a focus on those relating to prescription stimulants), explore students' perspectives on this issue, describe a student government response, outline the development of a health communication campaign, and draw from the growing body of literature about the misuse of prescription stimulants. While the case studies are based at large universities, they represent a scalable process for health communication campaign development that can be modeled in other settings with unique needs, audiences, and contexts.
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