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South Dakota: Ad Campaign Takes Aim at Teen Suicide on Pine Ridge Reservation
A collaborative effort between the American Advertising Federation of the Black Hills and Oglala Lakota College has created a public service campaign called the Lakota Voice Project to help stem a tide of suicide among reservation youths that is twice the national average.
The first radio and television messages will begin airing in the next week or two, featuring Pine Ridge residents and focusing on a message that hope can overcome bullying, dysfunctional home life and relationships gone bad on the reservation.
For the news story, click here.